NCMPR 2011 - Day 1
This was a great first day of the 37th annual NCMPR (National Council for Marketing and Public Relations) national conference. With any gathering like this, it can be hit or miss with the content and the speakers. However, in the case of the 2011 event in Philadelphia, both the pre-conference intensive on dynamic video production and the opening keynote by Peter Shankman, hit it out of the park (to use a baseball analogy while the original Philly Phanatic, David Raymond, hams it up downstairs).
The video discussion by Eleanor Shelton and Michael Wilkinson from Washtenaw Community College in Michigan was swimming in relevance for Renee and I as we are about to enter the exciting world of video production at Keyano. Previous to this, creating video content had been an expensive and rare proposition as we had to contract professionals, not having the equipment nor the expertise. We've been going through the process, with the guidance of our photographer, of getting equipped to produce our own stuff. Now that the camera, microphones, lights, this, that and the other thing have been purchased, we're almost ready to go.
And while Mike touched on some of the technical things, the bulk of their presentation focused on the all-important process required to achieve success. From pre-pre-production to post-production and editing, we now have a clearer understanding of the complexities and vagaries around video production.
I was pleased to hear that the writing is integral to the process. It was also nice to have the collaborative nature of video production reinforced. This is not a one person endeavor, nor two, nor even three. To come out on the other end of a video project with a product that is going to sizzle requires teamwork from the beginning to the end.
The above is an example of the work of the creative team at Washtenaw. It's pretty good, and as an arts guy, it makes me want to go to school there. But, this next one is even better.
I love the subtle yet effective pans and zooms, and the shot of the motorcyclist captured while perched on the flatbed of a half-ton truck driving down the road. It is first rate. Be sure to watch when the doors to the lab open up, seemingly by themselves. Two members of the team were off camera armed with fishing line invisibly attached to the door to achieve the effect.
The crème de la crème is the following promotional video for Digital Media Arts, where they integrate a great script with some innovative videography.
I can't remember how long they said it took to go from conception to delivery, but it was months. Good video content takes time and money.